Social media has changed drastically over the past five years and yet so many B2B marketers

[DonalCerry]

The evolution of social media is ever-changing, but there are several key trends that are here to stay.

The good news is, these features give social media the list of brazil cell phone numbers potential to be an extremely powerful tool for marketers - but only if you use them correctly. As social platforms continue to evolve, it’s crucial that B2B marketers evolve with them. This means adapting to a mobile-first audience, creating excellent video content, and utilizing social ads and AI tools to their full potential.

Artificial Intelligence and Machine Learning
Social users no longer see updates organically, they’re served specially curated content by an algorithm. As the user engages with the platform, the algorithm learns the user’s interests and the content curation becomes even more precise.

This means that it's more crucial than ever that you follow inbound content creation best niche content specific to the pain points and goals of your buyer personas will ensure that the algorithm will serve your content to the right audience, thus promoting quality lead generation.