Recent internet trends alone represent valuable ideas for generating content with viral potential . Some examples of this are:
-Tech brands: This environment is constantly changing. Therefore, marketers need to be on the lookout every day to create information about the latest developments. Eye-catching headlines and videos and images will be essential for the success of this type of content.
-Fashion brands: Special events, recent news and in general anything that is of interest to the reader should be part of the corporate blog. Since these types of companies use visual content for their promotion, it should always be present. It is also possible to link your own strategy with any interesting event. An example of this are the famous “guess what color this or that item of clothing is” photos, which generate visits and interest in different media.
-Business companies: Perhaps it is not so easy for this type of companies to make their content go viral due to the formality of the content. This is where other tools such as Video Marketing will be used. How about creating a campaign with humorous but tasteful videos that convey important ideas about each company?
Content promotion
Finally, a central part of the SEO strategy will be to distribute and promote the blog content through various means, such as email and social networks. The ultimate goal will be to generate high-quality traffic thanks to the proper planning of the elements described above.
Getting organic traffic to a corporate blog requires a carefully executed plan that involves content optimization, proper distribution and promotion, as well as taking advantage of recent trends. A combination of all these factors will achieve the goal and generate a loyal and satisfied follower base.Alternative solutions to the decline in organic traffic
For some time now, various media outlets and experts have been belgium email list reporting on the decline of organic reach on social media. Suddenly, although visits to these sites still number in the hundreds of millions, the numbers have been gradually declining.
This is due to a huge combination of factors, from algorithm changes, which particularly affected Facebook and Instagram, to news saturation in these media.
In any case, a solution must be found to this situation. Among the main ones are the following, which must be put into practice by companies that want to survive in this digital ecosystem:
- Greater investment in paid ads: This is the first and most logical step in the face of diminishing reach. Before investing substantially in this aspect, it is necessary to conduct a study to find out which social networks will be contracted for paid advertising.
-Influencer Marketing: Traffic to a given network can be significantly increased if the right promotion is implemented. Thus, influencers have come to help brands of all kinds to position themselves again at the top of search results. To do this, it is necessary to choose a consistent personality, with credibility and natural talent to communicate ideas and preferably one that belongs to the same niche as the brand.
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