7 steps to create a corporate blog

[Habib01]

Providing value to the company, increasing organic traffic and increasing the conversion rate are some of the benefits that a corporate blog can generate. Creating one can be an excellent choice, but it is necessary to plan first in order to avoid making mistakes that could jeopardize its effectiveness . We recommend some actions:

1. Define the objectives and the target audience :

Knowing who we are targeting, understanding their needs and knowing what their perception is of the brand is a fundamental step in connecting it with the consumer. It is just as important as establishing realistic and measurable objectives.

Steps to create a corporate blog
CC Image: Photoroyalty – Freepik
2. Choose the domain name and hire a hosting service :

If you don't have a corporate website yet, you need to choose a name that ideally georgia consumer email list represents your product or service. You also need to make sure you choose the right extension. That is, if you are only interested in operating in Chile, a “.cl” would be a good option; but if you are looking for other markets, a “.com” extension will be perfect.

Then, to host your corporate blog virtually , monitor the companies that provide hosting services, and hire the one that best meets your needs. Make sure it has a local server, that it provides 24/7 technical support, that it has security protocols and information backup, that it guarantees over 99.5% Uptime or time where the server works uninterruptedly, etc. This way you will avoid problems that could affect web positioning and traffic to your site.


CC Image: GraphiqaStock – Freepik
3. Decide which design is most suitable :

It is important that, when using templates or custom designs, the blog is not only visually attractive, but also highly functional. There must be good use of white space, a choice of colors that do not bother the visitor, and there cannot be elements that slow down reading or navigation. And, of course, it is essential that it be a mobile-friendly design.