2 – You can gain a competitive advantage against similar products :
For some industries, giving a free trial is not standard practice. Offering the product would then change expectations within the target demographic, giving companies the opportunity to expose their product to interested consumers.
Using a robust, free product will help create a need in the minds of customers. But, it works the other way too. If consumers expect a free trial of the product, because that's what everyone else is doing, then not offering one can damage the company's reputation.
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3 – People can invest time in the brand:
Money is valued more than time. But from a marketing perspective, time spent testing products and brand messaging is more valuable than cash inflow.
When people are using the products and investing time in the company, they are naturally building a relationship with the brand. Relationships create loyalty. Loyalty creates customers who keep coming back for more products.
4 – Critical comments about the product are received :
The idea behind test marketing is that a product test allows the brand to see how the product will react in real consumer environments. Testing and simulations will only provide a limited amount of data.
Consumers can be unpredictable, using the product in ways that brands have never imagined. Having each consumer upload photos, send reports or share how they use their product allows the product to be refined or improved over time. This is one of the benefits of test marketing.
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5 – Opportunities to offer incentives:
A product trial creates more opportunities for the brand to sweeten the deal if it has customers who are on the fence. Once they have tried the product and are thinking about a purchase, a simple incentive, such as a discount, can be the push they need.
Referral discounts are another way to help close a deal and find new prospects who might be interested in what the brand is offering.
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6 – Give consumers a sense of urgency:
One of the benefits of test marketing is that when potential consumers are faced with a sense of urgency, they quickly weigh the pros and cons of keeping the product.
Urgency is important because it forces decisions. The upcoming end of a free trial period easily creates that urgency, while the thought of missing out on the product creates feelings of scarcity. This combination will typically result in a sale if the consumer feels that the value promises live up to reality.
7 – Align customer interests with company values:
Brands can communicate clearly with each potential customer, letting them know what to expect from the product and how to use it properly.
By doing so, brands can align customer interests with company values, which helps to further strengthen the relationships they are trying to build with exposure to their products.
