At this meeting, the specialist highlighted that in order to efficiently use data in a campaign, the following points must first be understood:
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Understand why email will drive the future of people-centric marketing.
Identify where artificial intelligence (AI) can help with the heavy lifting.
Learn how to use data to segment subscribers and engage customers at points along their purchasing journey.
Looking at the evolution of email marketing, it is worth noting that ten years ago, everyone was saying “email is dead,” but now it is growing in popularity.
Many companies now use email newsletters to send personalized information to their customers. Instead of going to a company's homepage for advice, more and more people are now using email as a way to obtain new information.
Why is email marketing important for your business?
Systematic way of building relationships.
Fundamental mechanism for having consistent points of contact.
Customer retention.
Key Statistics on Email
email marketing
4 hours is the time people spend on their email
7 billion active email users worldwide
72% of people prefer content via email
89% of marketers say email is the most important piece of data.
122% ROI on email marketing
You can access your inbox from anywhere
60% First read the email from their mobile
25% of people check their email before getting out of bed.
The buyer's journey
Karel talks about leveraging emails at each stage of the sales funnel . In more detail, the points of greatest interest in the interested party's purchasing journey can be specified as follows:
Interest : Segment and personalize, let your brand shine, have a powerful and brand-consistent call to action.
Conversion: Color and images, directional cues, clever subject lines, a strong call to action.
Retention: Educate your customers is a clever subject line that kills two birds with one stone: educate and sell.
