1. Solve a problem
Start segmenting the users in your database to be able to lebanon mobile phone number list know and offer each one what they really want and need. People always have needs, worry about finding out and analyzing your subscribers' insights and you will find out their real needs. Once you have it, create a subject that solves a possible problem, doubt or concern that your target may have, you will get their interest.
Here you can see some good examples:
Pizza Hut: “Feed your guests without breaking the bank”
IKEA: “Get more kitchen space with these easy fixes”
HP: “Stop wasting money on ink”
Sephora: “Your beauty issues, solved”
Uber: “Since we can't all win the lottery…”
Guess: “Wanted: Cute and affordable fashions”
2. Be creative and don't leave anyone indifferent
Creativity and originality must be implicit in the subject. Make it different and not go unnoticed. Keep in mind that when a person opens their email they may have many emails, if you get your subject to catch their attention, you will get them to prioritize your email and open it. The following subjects you will see are a good example of this:
Ryanair: “Splash the Cash”
Everyone knows that the last day of the month is when our pockets fill up again. Ryanair uses this to its advantage and sends a subject line related to this context.
Opodo: “Travel Oscars: top destinations from £19!”
Taking advantage of those dates and events that are popular, Opodo has taken advantage of the Oscars to create its own “Travel Oscars” and offer cheap flights.
Livestrong: “12 Insanely Good Avocado Recipes You've Probably Never Tried”
This is a subject that manages to capture our attention, thanks to the “educational” qualities it conveys. It tells us that we will learn how to do something we didn’t know how to do, and instantly. What more could we want? Even a person who is not a fan of cooking and recipes could be attracted by the content and click on it.
3. Personalize based on location
You've probably received emails with offers or discounts that affect a certain location, for example a city. In short, an email that wasn't of interest to you because it wasn't specific to your location. Many companies don't realize this and make this mistake frequently. A mistake that can increase the unsubscribe rate in the long run. So don't wait for the user to get tired of you and pay attention to these details. Keep in mind that if you send the right offer to the right location, there are many more chances that your email will be opened and even a purchase will be generated.
4. Use action verbs
Subject lines are similar to calls to action, in both cases the main objective is to get people to click. For this reason, we encourage you to start using action verbs, since a subject line that begins with a verb that conveys action is much more tempting than one that begins with a passive verb or noun. It has been proven that doing so leads to significant differences in the Open Rate.
Some examples of active verbs would be: “join”, “eat”, “watch”, “enjoy”, “learn” or “run”. Below we can see how they would be applied in a subject line.
