GDPR in a nutshell: what you absolutely need to know
The GDPR has redefined the rules regarding the processing of personal data. For your lead generation activity, this implies:
Explicit consent.
Increased transparency on data use.
Collection limited to strictly necessary information.
A right to facilitated erasure.
Enhanced data security measures.
Concrete impacts on your lead collection strategy
Complying with the GDPR involves significant changes in your practices.
Redesign of yourlead gen forms: no more pre-checked boxes. Your forms armenia telemarketing data must include clear consent options for each intended use of the data.
Finer segmentation: GDPR pushes you to be more precise in your targeting, promoting the collection of compliant, better quality leads.
Dynamic data retention management: Set up a system to automatically delete personal information from inactive prospects after a set period of time.
Increased traceability: You must be able to prove the consent of each lead at any time with a robust opt-in tracking system.
7 Expert Tactics for GDPR-Friendly Lead Collection
Here are seven proven strategies for navigating this regulatory landscape:
1https://go.sellsy.com/ressource/les-grandes-tendances-de-la-prospection-pour-2024
Adopt “Privacy by Design”: integrate data protection from the design stage of your campaigns togenerate leads, with accessible privacy policies.
Focus on added value: offer premium content in exchange for data to encourage prospects to share their information.
Implement a double opt-in: send a confirmation email to validate consent, improve the quality of your database.
Use consent management tools: solutions like OneTrust make it easier to manage preferences and respect leads’ choices.
Train your teams: organize regular training on the GDPR for your marketing and sales teams.
Create a preference center: provide a space where leads can update their preferences, exercise their GDPR rights.
Audit your processes regularly: conduct quarterly audits of your practices to identify and correct non-conformities.
Measuring the impact of GDPR on your performance
Evaluate the effectiveness of your GDPR-friendly lead gen strategy with these KPIs:
Consent rate.
Unsubscribe rate.
Lead conversion rate.
Cost per qualified lead.
Compare these metrics before and after your compliance.
What are the risks of non-compliance with the GDPR?
Failure to comply with the GDPR can lead to significant penalties:
Fines of up to 20 million euros or 4% of annual global turnover 2 .
Significant reputational damage.
The loss of confidence of your customers, prospects.
