Technically, a “welcome email” is the automatic email we receive once we register on a site , an online service or, more simply, sign up for a newsletter .
This is effectively a transactional email which, precisely because of its nature, too often, in the worst case scenario, is not configured or left with a standard layout and text content.
In fact, if customized in form and content, it represents not only an excellent business card for the company but also an opportunity for the latter to establish a relationship with its users (in this regard, we invite you to read the dedicated post ).
Welcome email: what if it was much more than a welcome message?
Data and statistics prove it : welcome list of angola consumer email emails are the type of email that achieves significantly higher opening and engagement rates than the average of other newsletters that are usually sent: users who sign up for a service certainly expect to receive such messages, therefore the timeliness of the sending plays a crucial role.
Engagement but not only: precisely because they are received at a time when the user is more inclined to interact, welcome emails can represent an excellent tool to start profiling your audience , creating workflows and implementing effective marketing automation strategies .
Personal data, preferences, interests and much more: it is important to include a call to action in the welcome email that invites the user to progress in the relationship with the brand .
If the presentation of products and services or the sending of special promotions can be an interesting hook, it can certainly be equally useful to invite the user to fill out a short profiling questionnaire . Welcome
emails and dynamic smart forms are thus two excellent tools to use in the first phase to get to know your audience better .
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