Before moving on to the classification of marketing channels for the dissemination of information in Rome, we want to present you with interesting examples from the history of Ancient Rome.
We are talking about 2000 years ago. Yes, you got it right, in 130-150 BC, despite the lack of social media, people were able to attract the attention of their target audience. So that the story is not boring, we want to start in a format that is familiar to you. So there was a man named Gaius Marius, an ambitious man from the Roman provinces, who was there and who was not. Fate made him serve in the Roman army for exactly 16 years.
He often spoke publicly against corruption usa b2b leads in the Roman government. In this way, he wanted to be famous, but the Romans, on the contrary, just laughed at the sight of Gaius Marius biting the hand of those who raised him to this level. Just as they say now, "It's not a man's job", they also said back then, "A Roman wouldn't do that."
But he was such a brilliant politician that even after these whims, he managed to make friends with government officials and was elected governor of some provinces.
What happened next? A brief account of Gaius Marius's sudden riches: According to Roman law, if someone attacked Rome or rebelled against the Roman government, then the general who represented the power of Rome could own the property after defeating the Enemy on the spot.
It was because of this that Gaius Marius acquired silver mines in Spain and thus suddenly became one of the richest men in Rome.
He then returns to Rome hoping to become a hero. But his position there does not change much, that is, he is still considered a client of influential people. While the ambitious Gaius Marius continues to find a way out of this situation, an event takes place that will fundamentally affect the entire subsequent history of Rome.
