But what to expect from this 2023?
Cities of art, sea, mountains, lakes and food and wine destinations: Italy is still confirmed as the most popular destination for many foreign tourists and a destination also appreciated by its inhabitants.
According to data released by the Demoskpika Institute, there will be over 442 million visitors in our territory , with an increase of 12.2% compared to 2022 : very respectable figures and a decidedly rosy forecast on the trend.
This is also confirmed by the forecast data released by ENIT at the last edition of Bit: a 30% growth is expected for international tourism in 2023 , with the number of arrivals expected to reach +8% compared to the average value of the last five years.
One thing is certain: the desire to travel is growing stronger.
After a long period of restriction and fear due to the pandemic, the desire to escape, but above all to relax and be well-being, is returning. What experts call the phenomenon of revenge travel
is happening : we are ready to regain the freedom to travel and the joy of discovering the world.
Tourism in Italy 2023: what will be the new trends?
If the forecast data confirm the desire and the wish to return to travel, so much so as to equate the expected values for 2023 to the pre-pandemic ones, what has certainly changed significantly in this last year is the expectation around the vacation.
tourism trends 2023
Whether it is a short stay at the seaside or a weekend surrounded by nature, rather than a journey to discover the historical and artistic beauties or the food and wine qualities of an area, it matters little: what becomes relevant in the eyes of today's tourist is the experience he is about to live .
In 2023 we are no longer faced with list of andorra consumer email simple tourists, but with aware , hyper-connected, informed travellers who want to be actively involved: the holiday becomes a 360° experience that transforms and leaves an indelible memory .
What you most want is to disconnect from everyday life, take a regenerating break thinking about your well-being and relaxation .
Very often this also means leaving one's comfort zone and, especially for the new generations, setting out to discover new adventures and destinations .
Escape from reality, but not only: what conquers new travelers is also the sustainable and inclusive vacation , as well as flexible and safe !
Prices and offers are, in fact, always two important criteria of choice and although many declare themselves willing to spend a little more, there is always a careful eye on the wallet!
The above are just some of the new trends that will affect tourism in Italy 2023 already in the coming months.
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