Web apps bring interactivity, dynamism, and easy access to every user’s browser. It’s what powers the desktop digital experiences of major brands like Netflix and Amazon, and their ever-growing offering of cutting-edge digital services and digital experiences. There are plenty of enterprise digital solutions that, as web apps, help businesses focus on growth and profitability.
Digital portals or business portals in particular offer many benefits that can transform the way companies interact with their customers, suppliers and employees. In this article, we will delve into digital portals as the evolution of web applications towards boosting efficiency and productivity, their main features and benefits, and a brief analysis of where their business value lies.
Digital portals and their benefits
1. What is a digital portal?
A portal is a digital single point of access to a variety of resources lithuania business email list and information related to a business or organization, ranging from content and services to applications and collaboration tools.
Digital portals are web applications, i.e. programs that are used through a web browser. They are distinguished by:
Be accessible from anywhere and at any time.
They do not need to be downloaded or installed on a specific device.
Be dynamic and allow users to perform actions such as transactions, purchases, sending information, etc.
Be internal (intranets, which require a username and password) or external (extranets).
Be targeted at different audiences, including employees, suppliers, distributors, customers and other business stakeholders.
Modern digital portals are typically implemented using a Digital Experience Platform (DXP) , a type of enterprise- level software that offers robust functionality such as web application development, multiple sites and portals; digital self-service; eCommerce; interactivity; and content management.
Thumbnail Three Keys to Agile and Rapid Digital Transformation
Are you looking to digitally transform your company?
Download our whitepaper
with strategies for Agile Digital Transformation.
2. Why are digital portals web applications?
Digital portals are considered web applications due to their interactive nature and ability to provide a customizable and dynamic user interface. As web applications, digital portals benefit from the ability to be accessible from any internet-connected device, allowing greater flexibility and mobility for users, using development frameworks such as React, Angular and Vue , in addition to HTML, CSS and JavaScript.
Unlike static websites, web applications allow users to interact with information and perform a variety of tasks, from submitting forms and making payments to accessing personalized services. Previously on this blog we have compared the difference between static websites and dynamic portals , and the criteria under which they should be evaluated before incorporating them into a digital strategy.
It should be noted that in the development of web applications, such as digital portals, there is the advantage that they are easier to maintain and update than traditional applications, since changes are made on the server and are automatically reflected on all devices that access the application.
