Make it easy for your target group: plugins & API
In addition to the marketing possibilities on LinkedIn.com, there are also plugins and an API available to integrate LinkedIn into your own media. Many organizations still use their own 'my' environment or use long registration forms on the corporate website. Registering or signing in can be made much more efficient with the help of the 'sign in with LinkedIn' plugin.
Sign in with LinkedIn
Especially in a business context, the use of this plugin is preferable to the 'Facebook connect' plugin. One of the biggest advantages of this plugin is that you can log in with the push of a button, which makes you more likely to leave your details. You can also assume that people regularly update their LinkedIn profile, so that the details are always up-to-date. A very useful feature of this plugin is that fun extras can be linked to it. Variety, for example, used it for their events. After logging in, it uae phone data was shown what the connection was with the speakers.
Other plugins and buttons
The 'Follow this Company' and 'Recommend' plugins can also be integrated into your own media, such as the corporate website and newsletters. If someone is satisfied with a product or service, ask for a recommendation on LinkedIn. This ' recommendation ' is visible on the LinkedIn profile and in the LinkedIn status updates of the user, and also on the company page.
The ' InShare ' button is also very important, especially if the organization communicates a lot of news via the corporate website (press/blog/vacancies). The button ensures that readers can easily share the content with their network via LinkedIn. This stimulates traffic back to the website.
LinkedIn campaigns
Finally, media campaigns are also possible with the LinkedIn API. Permission is required for this. The developer of the campaign must be affiliated with the Certified Developers Program, for which you can contact LinkedIn . Using a number of examples, I want to show you how you can use the LinkedIn API and what the points of attention.