Use appropriate and varied images

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When writing a voice-over text, keep in mind that it is spoken. It is therefore different from written language. The viewer must understand the story immediately, because he cannot read back the spoken text. So use short and active sentences for voice-over texts and avoid parenthetical sentences, tang constructions, strange words and jargon. There are enough examples of how not to do it, such as the corporate film below with a bad, wooden voice-over.


9. Choose the right music
Make sure the music you use matches the atmosphere of your company and is certainly not overpowering, as this is distracting.

An example of a corporate film where the music completely missed the mark is that of the Persgroep. The company chose a slow, dramatic, dominant, somewhat old-fashioned song that does not fit the speed of news and a press agency. And certainly not with 'a modern, professional and ambitious publisher with a passion for media', as the Persbureau describes itself. The corporate film and the music were therefore criticized a great deal, including via Geenstijl.nl .


Music database Allmusic.nl experimented by putting different music under the film. This music is less conspicuous and the corporate film becomes less irritating. The film is still on the long side and somewhat boring, especially because only music is used and many people can be seen behind their desks. But the effect of the music is clearly visible.


The look and feel of your online corporate video norway phone data should match your company and your message. Make sure the design fits in well with the house style. What you see should also match what you are saying in your web video, otherwise images can be very distracting and your viewer will have difficulty following the story. Make sure you have varied images, a good ratio between quotes, other images and voice-over, different camera angles and a good image rhythm, so that your web video does not become boring.

An example of a good corporate web video, using beautiful, varied shots, a perfect visual rhythm and music that seamlessly matches the visual side:


Want to read more about online corporate videos? Then Hilde Mussche's master thesis is highly recommended. Do you have any tips for good corporate videos? Then be sure to share them in a comment below.