With freelancers, the guardrails

[taniyaakter]

" How to onboard freelance marketers Good freelance management starts with good leadership. “With freelancers, the guardrails I implement depend entirely on the level of expertise the freelancer has, and the extent of my relationship with them,” founder and CEO of Lantera Labs Aneesha Rao told MarketerHire. “With an experienced content or design marketer, I let them have at it, and give a basic schema of project scope.” “



entirely on the level of expertise the freelancer has." According to iran number screening Kaleigh Moore, a freelance SaaS and e-commerce writer, the best freelance marketers are very clear about what they want and their ideal target audience (B2B or B2C? E-commerce or service-based? What verticals?). They should have a solid, easy-to-navigate onboarding process for new clients “They're also really good at communication and are always happy and available to answer questions,” she said. “They have all of the important strategy details ironed out before they dive into a new project and have metrics in place that serve as benchmarks rather than just winging it.” But even the best marketers need structure. And they need help to get onboarded to your tools and introduced to your team.