Have you heard of FOMO (fear of missing out)?

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People may be motivated to purchase a product or service that is available in limited quantities or special editions. Having a limited time to purchase a product also triggers purchasing behavior.

Let’s say a person sees a limited time offer while browsing your website . They will feel the urge to buy your product to seize the opportunity.

Businesses can appeal to this type of motivation by emphasizing the scarcity of their product and creating a sense of urgency or exclusivity .

9. Health
People are also motivated to purchase something that will benefit their physical or mental health, such as a gym membership or healthy food.

This motivation often stems from a desire to take care of oneself or prevent future health problems .

You can attract this type of motivation by highlighting the health benefits of your product or service and showing how it can help customers maintain or improve their health .

10. Sudden Decision
“Spontaneous shopping” or “impulsive buying” can be caused by a variety of factors, including feeling emotionally intense, experiencing a sense of urgency, or wanting instant gratification.

The source of this motivation is often the desire for immediate pleasure or reward.

You can appeal to this motivation by creating an exciting or emotional experience for customers, or by offering “flash sales” or “deal of the day” promotions.

A person sitting at a desk is pointing at a laptop screen; there is also a cup and some decorations on the table
11. Pleasure
We can all agree that the " pursuit of happiness " or " pleasure seeking " motivation is a big factor in purchasing a product or service , such as a concert ticket or vacation package.

This is actually due to a desire for relaxation or entertainment .

Simply show the “fun” aspects of your product or service and create a sense of “anticipation” or “excitement” in customers, and you’ll be well on your way to increasing your revenue.

It is important to remember that these types of motivations are not mutually exclusive and that people can be motivated by a combination of factors.

Additionally, people's motivations can change over time , so it's important for businesses to pay attention to the changing needs and desires of their target audience.

How to Create and Increase Buyer Motivation
There are several questions a business can ask itself to understand buyer motivation:

What needs or problems does the product or service solve for the buyer?
What wants or desires of the buyer does the product or service meet?
What emotions does the product or service evoke in the buyer?
What values ​​or beliefs of the buyer does the product or service appeal to?
By answering these questions, a business can better understand why a person makes a purchase pakistan whatsapp phone number decision and determine how their product or service fits the buyer's needs and wants.

This information can be used to make the business's marketing and sales efforts more relevant and appealing to the buyer.

➣ Identify the Buyer's Needs: A business should try to understand what the buyer needs and how their product or service can meet those needs.

This may mean conducting market research, gathering customer feedback , and asking questions to better understand the buyer's motivations and priorities .

By understanding the needs of the buyer, the business can make its marketing efforts more relevant and appealing to the buyer.

➣ Create a Sense of Urgency: Create a sense of urgency and encourage the buyer to buy by using techniques such as limited-time offers and scarcity tactics.

For example, a business could use a popup widget to offer a discount for a certain period of time or create a sense of scarcity by offering the product in limited quantities.

Countdown timers work great in these situations.