The simplest way to avoid this problem is to

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Most online shoppers have little patience, and as Yotta observes , 90% of shoppers will leave if the site is too slow.

Therefore, you should test your website on both desktop and mobile devices and see how long it takes for the page to load.

Black Friday themed website is loading
Website speed is just one part of optimizing for conversions. You can increase sales and UX by leveraging conversion rate optimization tools.

➤ According to Baymard , 20% of online shoppers abandon their carts due to trust issues.

Another reason for abandoned carts is that shoppers do not trust the website with their credit card information.

It's pretty normal for online shoppers to be concerned about giving out sensitive pakistan whatsapp phone number information online, like credit card numbers or home addresses.

someone who provides credit card information for payment
How can you increase your website’s credibility? Installing an SSL certificate, displaying customer reviews, highlighting guarantees, or using social proof can all help increase credibility.

➤ Retargeting ads can send 26% of shoppers back to your site.

So what happens after shoppers abandon their carts? Are they lost for good? Thankfully, no.

Ads are important, but retargeting ads are more important because they drive potential buyers to your online store.

A woman drinking coffee and looking at her phone
Considering that most internet users block irrelevant ads, as Invesp research suggests, the 26% figure is encouraging.