Lead Scoring Lead scoring is a method of ranking

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your leads based on their engagement and likelihood to convert. By assigning points to specific actions (email opens, key page visits, content downloads), you can identify the leads most ready to be contacted by your sales team. This approach helps prioritize sales efforts and optimize conversion rates.

Let’s say an employee works for a company that sells uk whatsapp resource CRM solutions to large enterprises. A lead who regularly opens emails, views multiple product pages on the website, and attends webinars might achieve a high score, say 85 points. This score indicates that the lead is ready for direct contact by the sales team, which helps prioritize efforts and avoid wasting time on less engaged prospects.

Lead scoring allows you to classify customers according to their level of maturity.
5. Multi-channel communication
Don’t just use email to communicate with your leads . Integrate multiple communication channels like social media, SMS, and even phone calls to create a more comprehensive and engaging nurturing experience. Each channel should be used strategically to maximize the impact of your messages.