Making people's stories tangible through storytelling

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ChatGPT and other generative artificial intelligence (AI) programs have caused an earthquake of many degrees on the Richter scale in the creative industry . And although the thunderous irruption of this technology in this field of activity has been mostly filled with flattery by creatives , some cannot help but feel threatened by the unstoppable rise of powerful AI tools such as ChatGPT, DALL-E 2 or Midjourney.

However, when AI comes onto the scene, there is no point in being intimidated . While this technology is absolutely incredible, there are many other things that remain solely and exclusively within the reach of real creatives (and which are directly linked to their humanity).

At a time like this, creatives must stick their chests out and use AI to their own advantage to further amplify their "superpowers" and work more efficiently.

In an article for Horizont, Miriam Rupp reveals the (absolutely unmatched) skills that give real-life creatives a unique value and that AI does not have:

1. Break patterns
Even though there is a plethora of data at its core, AI generates content that is invariably a reproduction of something that already exists. Although the content born from AI is new, at its core its “parents” are things that already exist.

So, as AI creativity is to some extent at the mercy of uniformity, it is real creatives who can and must break the mold.

The unique and extraordinary value of creativity will be lost if everything follows the same pattern. AI may be useful in generating pre-produced content, but post-production will have to fall (no matter what) to real creatives.

2. Eliminate harmful biases in content production
Since AI is inevitably dependent on the data that feeds it, and that data is often biased, real-life creatives will need to be vigilant to ensure that the content coming out of the technology is not at the mercy of discrimination or ideological bias.

When relying on AI for their work, creatives must take the trouble to correct potential biases lurking in this technology to ensure that neutrality and diversity take center stage in the content.

3.
AI alone is incapable (at least for now) of telling real stories about real people. This requires a very deep listening process and the subsequent extraction of “insights” that cannot be found on the Internet.

Only real creatives are in a position to clothe the content with anecdotes, experiences and feelings of lebanon number screening other people with the invaluable help of "storytelling" .

4. Provide a unique and distinctive voice to the content
AI is excellent at correcting grammar and spelling errors. What it is not so good at, and what necessarily requires the intervention of real humans, is giving a unique and distinctive voice to the content so that it is aligned with the brand behind it and is simultaneously compelling and attractive.

5. Practice (ad nauseam) “fact-checking”
Manual fact-checking is absolutely essential for any text coming out of the depths of the internet. Although AI does a good job of simulating that the information provided is technically correct, it cannot be trusted blindly. After all, this information sometimes takes root in sources of dubious nature.

As if he were a kind of scientist, it is the job of the flesh-and-blood creative to check and question the information emanating from artificial intelligence several times until he finds the correct data.