And what I did was I observed different speakers who I really enjoyed watching and

[nishat@264]

I'm like, What is it that they do that I really like? What draws me to them? And my goal is not to copy them, but maybe if I can figure it out. So I was like, Avinash Kaushik from Google, formerly, right?

He was the Google Analytics evangelist. I'm like, Avinash makes it funny. He does stories like he'll use words like sexy while talking about data, like he'll make it so compelling and relatable and fun or I looked at Joanna Lord, who's the who is the CMO right now. She talks like a very humbly and with like passion and com or you know, this one of the different styles and then I can find mine I'm funny advice that well not funny per se it was just unusual advice that I got was from one of my former coworkers at Microsoft called Paul Corkery.

Paul was like, you know, Purna, go and watch these denmark whatsapp resource like evangel, like preachers and ministers go out and talk because they're so compelling and how they speak that look at how they command the stage. It's like, doesn't matter if you believe in the religion or not. Like literally just watch how they tell their story and do that. And that's been you can learn something from everybody.

And so definitely to go out and look and learn and don't limit yourself to just your competitors and your little bubble because your chances are like, if I am nation wide, maybe some prudential who's going to, you know, steal my chunk of business is probably some incumbent. Maybe it's like a lemonade that's coming out and speaking to a millennial audience.

For example. Right.

Daniel Burstein: Well, you know, it's funny you say that because what you most software companies call the people that go out there and speak on their behalf, right? Yeah.