Every retail and e-commerce business is advertising their offers both digitally and physically. But are your marketing campaigns reaching the right audience? Are your customers aware of the variety of offers you have for them? You can find this out by using QuestionPro’s online survey software .
With hundreds of small and large businesses and online stores advertising, the race for the big win has become more intense. This is just the beginning of the great festive season that should be taken advantage of, as it brings with it bigger and better benefits for everyone.
Why use multimedia elements in surveys?
To reach different types of customers, a business or brand cannot limit itself to a single advertising medium, such as a television commercial. You must track the results of each of these efforts to control and optimize the budget and human effort used in marketing campaigns.
To measure the reach of an ad, you will need to design questions that include multimedia options so that respondents can indicate which YouTube poster or ad they have seen or heard. Is it good to add images to online surveys? QuestionPro has the best tools that help you design a survey with multimedia options.
You can include images and videos in your questions and get your panama phone number audience's opinions on this. You can be as thorough as you want when surveying your customers' opinions.
Check out this video on how to add images to your online surveys:
Multimedia Options of QuestionPro Online Survey Software
A question can be designed on a poster or digital image used for promotions by uploading the image file. You can also create a hotspot or heatmap for your image and ask your customers to rate that specific part of the image or collect detailed feedback on the image.
We also have options for collecting feedback on your video content. You can include a link to your ad or promotional video in your survey question.
image in survey question
Question type of online survey software QuestionPro
Check out these other survey question examples that may be useful to you.
There is a feature of QuestionPro online survey software called TubePulseTM, which allows you to collect feedback from specific durations of video content in real-time. Therefore, you can identify which part of the video captured your audience’s attention and which didn’t.
Efforts to reach your customers and consumers through promotional emails, online and offline ads, and in-store promotions are very expensive. Make sure that the money spent on advertising is actually paying off for your brand. Our Insights platform is what you need to understand how well your marketing efforts are working this holiday season. Don’t speculate. Identify the marketing efforts that keep your brand visible by conducting a simple survey through QuestionPro online survey software.
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