What are brand advocates?

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Today we'll learn what brand advocates are and why they're vital to any brand strategy. These characters will help you increase visibility, change other users' perceptions, and improve your brand's reputation. Do you want to know how?

In addition to encouraging others to buy your product finland number screening or service, brand advocates can also offer a lot of valuable information, which is extremely important, especially now that they are exposed to the countless channels that have emerged in the digital environment.

Let's continue learning more about brand advocates and their importance for your business

What are brand advocates?
Brand advocates are those customers who have already been won over by a brand and its products. They are people who have a strong power of persuasion and support your brand by building a positive reputation on social media or participating in the activities you promote to mobilize your followers.

This term also includes opinion leaders who are attracted to a company's concepts, products and services.

Brand advocates become advocates for your brand by choice, and are not paid to represent the brand. (Some opinion leaders may, however, be “rewarded” with product trials, free products, etc.)

You can also rely on internal brand advocates, i.e. employees and managers of your company, who become brand advocates by choice.

Learn more about the importance of brand advocates .



How to identify brand advocates?
Now that you know what brand advocates are, it's time to identify them.

There is really no single profile that determines that a person is a brand advocate. But it won't be hard for you to recognize one when you find one, for example on social media or other digital channels where they will share their experience with your brand.

You can create a satisfaction survey and identify the most satisfied users. Or those who are most passionate about your brand.

Social listening is also important for identifying brand advocates. Check your social media channels, and don’t forget to monitor your website to find out what users are doing, how they behave before you offer them, or which pages they spend the most time on.

Tips for getting more brand advocates
Here are some tips to help you get more brand advocates:

1) Know your brand advocates

Once you have identified the users who interact with your brand the most and who recommend it the most, what you have to do is get to know them in depth. Look at their posts and get to know their tastes. Share their good experiences with your brand. Let them know that you are aware of their movements and that you have them in mind.