Your content doesn’t have any backlinks

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This may cause disruption to previous rankings (hence to your previous CTR), or make your pages fall out of Google’s precious page one. Also, don’t forget to consider that the competition might have gotten stronger with time, so that could be another reason why you lose significant visibility. Example: some verticals have been impacted more than others (jobs, flights, and hotels, for instance) where Google’s own snippets and tools are now getting the top of the SERP. If you are as obsessed with SERP chances, and in particular PAA, as I am and want more details, have a read here.


Without going into too much detail tanzania business email list on this point — it could be a separate blog post — for very competitive commercial terms, not having any/too few backlinks (and what backlinks represent for your site in Google’s eyes) can hold you back, even if your page content is compelling on its own. This is particularly true for new websites operating in a



competitive environment. Example: for a challenging vertical like fashion, for instance, it is extremely difficult to rank for key head terms without a good amount of quality (and naturally gained) backlinks to support your transactional pages.