Why do only 1% of companies make a profit with Digital Marketing?

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When we talk about marketing we usually come across a huge barrier of terms.

We often don't know what these terms mean and discussions about this are so advanced that few people stop to explain the meanings behind these words.

One term that I observe this working in is “ Digital Marketing ” and that is what I intend to talk about today.

I believe the simplest explanation is: digital marketing is marketing done in the digital universe.

Marketing itself has two goals: attracting new customers and retaining current customers. And digital marketing emerges when your product, business model and audience are analyzed and the ideal level of digitalization is defined for your marketing to achieve these goals .

But why is it important to have this digitalized strategy?

Well, if a company does not have an active marketing effort, using digital tools, it will hardly remain in the market. This happens because marketing considers consumer habits and behaviors to attract new customers and retain old ones. And nowadays these behaviors are very much linked to the digital universe .

Furthermore, the evolution of digital technology has made latvia whatsapp number database it possible for certain marketing-related decisions to be made on a more informed basis. In digital technology, you have access to more data.

Today, when making a marketing decision using digital, you have data to support you and can analyze whether these decisions make sense or not.

Looking to the future, digital marketing is no longer a luxury but a priority. Without it, your company is heading out of business.

There are only two things that can sustain your business if you don't have digital marketing:

The first is a very loyal customer base , which will continue with you regardless of changes in habits. This is very difficult, because when a decision involves their pocketbook, the customer will always look for the option with the most benefits. Therefore, the only way I see for this customer to stay with you is if you have a very strong emotional bond, which goes beyond digitalization or a change in behavior. But you need to be aware that very few companies have this level of loyalty with their base.

The second point is: what is your understanding of how to maintain a recurrence strategy independent of tools ?

If you have a loyal customer base and a recurring strategy that is independent of digital, then you can stay in the market without digital. But if that is not the case, the question is simple: behaviors are changing!

New generations are coming and have less purchasing power than previous ones, because of this, they are more questioning people, who need to see and understand all the advantages and benefits of a product before paying for it.

This generation is also very accustomed to “trial periods,” where customers use a service for free to see if it really has value, and only then start paying. Furthermore, this generation is very focused on use rather than possession, more focused on enjoying it.

Therefore, they have a very different profile from the previous generation that still supports a large part of the market. This generation is more focused on building wealth, looking at family-based education and thinking in the medium and long term.

The current generation is taking longer to mature in terms of the consumption process. For them, this process is much more impulsive and focused on immediate pleasure. And this will have a major impact on the market in the future .

Without digital, your business simply won't exist for these new customers, since nowadays most searches for services and purchases start online. And how will this audience get to know your brand if you're simply not there?

But I have a point: do you really not use digital? I believe that it is very difficult, nowadays, for your customers to still call to resolve certain issues. You already use WhatsApp, right? And if you use WhatsApp, you automatically have a database.