Have you already structured your business communication for 2018?

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2017 was a year marked by numerous changes in communication. In particular, the highlight was the growing popularity of digital marketing.

Over time, robots and algorithms on social media and the internet have segmented people. This has required companies to develop strategies to communicate with their ideal audience.

In 2018, these changes will be even greater. The important thing is to think about actions and strategies that are effective for your company.

Before continuing reading, consider whether you have already kazakhstan whatsapp number database thought about your business’ communication strategies.

In this article, we will present some of the communication trends for 2018. We will also show you how establishing digital strategies is an important action today. Let's go!



Work with inbound marketing
Inbound marketing works with marketing strategies that seek to attract people's interest in a product or service. Some inbound marketing actions involve the creation of e-books, blog posts, podcasts and videos.

This strategy is gaining more and more traction within companies of all sizes and segments. Small and medium-sized companies, in particular, have already started to take advantage of all the resources that inbound marketing can bring to their business communication.

For 2018, inbound marketing is expected to grow even more and offer new opportunities for businesses that know how to use the resources available in the best possible way.



Build your website
Nowadays, having a website is essential for any business. In fact, those looking to prospect new customers and use digital marketing strategies should consider developing a page that provides all the necessary information about the business and goes beyond that – the important thing is not just to advertise, but to be able to show the public that your business has something different and is effective when it comes to presenting solutions to the customer's needs.

For digital communication and digital marketing strategies, a website is the main tool for making your brand known. There are three aspects that must be taken into consideration when building a website that sometimes go unnoticed.



Create a blog
A blog is an important communication and digital marketing tool – and a strategic part of inbound marketing . Your company can create content that is relevant and informative for your customers on a blog: if you have a carpentry shop, for example, you can create posts that teach people about the craft, give tips on which type of wood or screws to use in certain situations, how to maintain furniture, and so on. It is important to be creative and use other resources to improve your content, such as SEO.

SEO
SEO (acronym for Search Engine Optimization ) is a tool that helps identify relevant keywords that can make certain content more popular or easier to access.

The important thing is to know that SEO is also an essential tool for a good communication strategy: even more so now with the popularization of hashtags (for those who don't know, it's this symbol: #), being able to determine a highly relevant keyword can be the difference for your business.



Make your website mobile responsive
Another extremely important point is that your company's website is responsive to different display platforms, such as smartphones or tablets. As internet usage through these devices is growing, it is essential that your company's website is programmed to be well-viewed and easy to navigate anywhere. Just to give you an idea of ​​the importance of mobile responsive websites, Google makes responsive websites more relevant in searches .





Invest in video content
2017 was the year that videos became extremely popular on practically all platforms. According to data from YouTube itself , around 1.5 billion people are connected to the platform every month. In addition, research shows that these people spend more than an hour a day on their mobile phones watching videos.

Investing in video content not only guarantees greater engagement, but also visibility. There are three topics worth exploring with this form of communication: streaming , live broadcasts and digital influencers.