Understand once and for all the differences between Inbound and Outbound Marketing

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With new means of communication and consumer habits, Inbound Marketing has been growing more and more. But that doesn't mean that Outbound Marketing will cease to exist. Before we continue, answer the following question: do you know what Inbound and Outbound Marketing are?

The first is done to attract consumers to your brand. This happens through the production and dissemination of relevant content. Outbound Marketing, on the other hand, represents advertisements that reach the customer through media placement.

If you still have any questions, this article will provide more details jordan whatsapp number database on how each one works. In addition, we will also show you how integrating the two can bring even better results for your industry. Enjoy your reading!

What is Inbound Marketing?
On the Internet, users choose what they consume. A recent survey showed that 93% of consumers research online when starting the purchasing process. And this is precisely what is causing Inbound Marketing to grow exponentially. The way people consume has changed. This strategy tends to be cheaper than others. After all, investing in content to attract customers organically can be much more cost-effective than paying the price charged by traditional media.

The main concept of Inbound Marketing is to work on “ reverse attraction ”: you must make the consumer come to you, and not the other way around. To do this, a content production and promotion strategy is used. The big difference in this strategy is to produce something that is interesting, relevant and capable of helping the person solve problems.

When you acquire this customer, you have a lead . This expression is used to refer to potential customers in your industry. And the next step in Inbound Marketing is to nurture the lead so that they become interested in the company or product. By establishing this relationship, they move through the sales funnel and can close a deal.

What is Outbound Marketing?
Outbound Marketing is the English term that refers to traditional marketing. This strategy acts more aggressively. However, this does not mean that it is more effective.

The main strategy of Outbound Marketing is to actively pursue the customer, offering the product directly. To do this, it uses traditional media, such as radio, television or print media. However, over the years, traditional marketing has adapted to online channels. After all, who has never come across an ad, pop-up or banner while browsing the internet?

The reach of this strategy may even be greater than that of Inbound. However, Outbound requires greater investment. In addition, most of the target audience is made up of people who are not even interested in your product, and you end up not receiving the expected return.

Why integrate Inbound and Outbound Marketing?
It’s very likely that you already use both in your industry. If not, don’t worry! This post is not to make you choose between them, but to show you how to optimize your results by integrating both.

The best way to do this is to consider your industry’s ideal customer. This is the customer you develop all your marketing and communication strategies for.

Once you have defined your customer base, you can define which channels you should be on, what content to produce, where to advertise and what to advertise. This will help you get a better return on your investment in this area.

ROI ( Return Over Investment ) is another tool that can help you in this process. With it, you are able to see where it is worth investing and where it is not. If you want to know more about ROI, click here.

It is usually easier to calculate ROI using digital marketing strategy metrics , which allow you to count views or hits, for example. However, there is nothing stopping you from investing in offline media , such as ads in magazines, radio and TV.