Top 15 Browsing Abandonment Email Examples That Will Increase Sales

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What is a Browsing Abandonment Email?
A browse abandonment email is a type of automated email that businesses use to re-engage users who browsed products or services on their website but did not complete a purchase.

These emails remind users of their abandoned browsing sessions and encourage them to return to the website to complete their purchase.

While cart abandonment and checkout abandonment are the final steps of the customer journey, browsing abandonment occurs early in the process.

It’s about those moments when users lose interest while browsing products, so sending relevant emails to win them back is vital.

15 Best Examples of Browsing Abandonment Emails
Let's explore the 15 best examples of browsing abandonment emails armenia telemarketing data and see why they work. Take a look at these examples to get inspired and create your own effective emails.

1.Perc Coffee
A screenshot of Perc Coffee's navigation abandonment email example
Subject line: Something catch your eye?

Perc Coffee sends a short, concise, and effective surfboard abandonment email. The subject line offers a great way to increase email open rates by suggesting a question.

Next, the email begins with the question, “See something you like?” followed by the name and a clear image of the product being toured.

Below the product title, there is a CTA (call to action) button with the call to "View product" and another CTA button with the call to "Continue shopping".

Perc Coffee’s minimal navigation abandonment email is a perfect example of reminding visitors of products they previously viewed and encouraging them to continue shopping with HCT buttons.