A good product title is crucial to attracting search results and customers. It should convey at a glance what the product is, its key features, and its unique qualities.
Let's write a product title together:
Start with Product Name: State the product type clearly and simply. This is essential for clarity and SEO.
Include Main Features: Include one or two main features that influence the purchasing decision, such as material, size, or special functions. Get Them to Buy Your Product
Include Important Attributes: Attributes such as color, size, quantity, or specific specifications should be included.
Brand Name (if appropriate): Including the brand can attract customers who are brand loyal or looking for products from trusted sources.
Good and Bad Headline Examples:
Oysho's Good Title: "8mm Pink Pilates Mat"Screenshot of a product title for a Pilates mat on an armenia telemarketing data e-commerce site, Oysho.
Why it’s good: The title is short and informative. It states the product type (Pilates mat), color (Pink), and size/thickness (8mm). It’s also SEO-friendly and includes keywords customers might use when searching for a Pilates mat.
Bad Title: “Fitness Mat”Why it's bad: This title should be more specific. It doesn't specify the specific type of exercise the mat is designed for (Pilates) or the color and thickness of the mat.
Step 2: Write an Effective Product Description
When selling your product, the product description is a critical factor in capturing the reader's attention and building a relationship with them.
Start with a Strong Opening Sentence: Your first sentence should be compelling, perhaps by stating a benefit, asking a question, or providing interesting information that directly relates to the customer’s needs or pain points.
Include Key Benefits: State the product’s biggest benefit at the beginning of your description. What key need does it fulfill or what important problem does it solve?
