Planning a company's participation in a trade show involves many details. Setting up a stand at a trade show usually requires a large investment of time and money, and to ensure that everything goes according to plan, it is essential to have very clear objectives and follow a checklist to provide everything that is necessary. Check out these valuable tips that should be taken into account when setting up a stand that will be the center of attention.
Booth location
To make this decision, the best thing to do is to go to the fair as a visitor during the previous edition. Walk through all the corridors and check which ones have the highest jamaica whatsapp number database flow of people, such as the exit from the restrooms or the food court. Everyone will pass through the entrance to the event, but if the visitor arrives thinking about a specific stand, they may not even notice your company's stand. A corner may be wider and more eye-catching and become a good option. Save the map of the edition and compare it with the one you will be attending to see if there have been any significant changes.
Rental in advance
To secure that ideal space, you need to make a reservation a few months in advance. Usually, the worst places are chosen last and your company starts off at a disadvantage.
Importance of knowing your neighbors
After the locations have been confirmed, the fair organizers will publish a map with the booths and their respective names. Get as much information as possible about the companies and try to find out what their booths will look like. This information can bring two advantages: defining the layout and design to make the booth stand out from the others and networking for a possible business partnership.
Visual aspects
All elements that make up the stand must have a purpose. The colors must be in tune with the company's identity and brand. Lighting can highlight a product and draw attention to its main attraction. Furniture can convey a more modern or conservative message. The exhibitors' clothing can make a difference in showing visitors the company's face. Ultimately, all visual communication must be aligned and in harmony to impress visitors.
Interactivity
Investing in games, virtual reality, iPad demonstrations or other forms of communication that encourage interactivity is a powerful way to immerse potential customers in the benefits of the company's products and services. A more realistic and engaging contact can be worth more than the salesperson's explanation.
Booth comfort
Water, a snack or a refreshing breeze from the air conditioning can make a difference in the time a visitor spends at your stand and their willingness to receive information about your business. A cozy space is the first impression of the relationship that the customer expects to have with the company.
Physical structure and equipment
There is no point in having fantastic ideas that cannot be executed due to equipment failures or missing components. Therefore, before the gates are opened to the public, it is important to carry out tests and simulations so that that incredible presentation does not turn into a fiasco.
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