The 10 most popular virtual influencers on Instagram

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The record for follower growth in recent months is held by NoBodySausage , whose Instagram account gained 1.8 million new followers , an achievement that can be attributed to the popularity of the Reels format on the social network.

Meanwhile, the account of Lil Miquela , the virtual influencer with the most followers in the world at the moment, faced the biggest loss of followers of the year, losing a total of 114,000 followers, a drop that began in early 2022 and continued until the month of October.


Lu do Magalu is a virtual influencer created as indonesia phone number data part of the marketing strategy of Brazilian retailer Magazine Luiza . Lu appears in the navigation bar of the company's website, where users can interact with her, and she also has a presence within the Brazilian company's Android and iPhone apps.

This virtual influencer is especially popular in her home country and has more than 6.2 million followers on Instagram. In 180 days she was mentioned by a total of 16 brands, but her engagement rate according to HypeAuditor is only 0.01%.


NoBodySausage is the fastest growing online influencer account of the past year, gaining nearly 2 million followers in the past 12 months.

He currently has 4.6 million followers on Instagram and more than 19 million on TikTok. This virtual influencer participated in two commercial challenges on TikTok in collaboration with the brands Samsung and Natalia Beauty , and has an engagement rate of 8.38%, the highest of the entire list.