Digital Marketing: 5 steps to recruit the right profile

[tonmoypramanik]

Step #1: Write the Job Description
The job description is a key element for the success of your Digital Marketing recruitment.

Yet many companies botch it and just patch together elements they find on the Internet.

However, the job description must clearly state your needs but also allow you to receive applications that match your corporate culture.

We will come back to this.

Start by defining your need
If you have worked on your Digital Marketing strategy , you must know precisely which skills and profiles to recruit.

If not, I strongly advise you to start by defining your strategy.


Beyond the fact that working on a Digital Marketing strategy will allow you to define which jamaica email list profile you need to recruit, it will also promote your recruitment.

Good profiles in Digital Marketing are rare, as we saw in the intro.

Good profiles choose a company that has a clear vision of its objectives and the Digital Marketing strategy to implement to achieve them.

If you want, we can help you with that. Let's talk about it:

Digital Marketing Recruitment: Key Skills
Our clients regularly ask us to support them in their Digital Marketing recruitment.

Our experience allows us to have a precise idea of ​​the Digital Marketing skills to recruit for an SME:

Master the concept of Lead Generation ;
Master website SEO ;
Mastering communication on social networks ;
Mastering Email Marketing ;
Master Analytics tools to measure the performance of your actions;
In addition to this, the Digital Marketing profile that you recruit will need to know:

Identify and use the right tools;
Collaborate with the sales department;
what skills to recruit in digital marketing
If you want to understand in more depth why these skills are essential, I refer you to our article presenting the 7 essential skills to excel in Digital Marketing .

Digital Marketing Recruitment: Training
On this point I could attract enemies.

Firstly, because I think that the existing training offer in terms of Digital Marketing is rare.

Many business schools are out of touch and do not offer Digital Marketing training – or offer training that is too poor.

Then because I am convinced that training is not an essential criterion in the recruitment of a Digital Marketing resource.

So yes, a Bac +5 is more interesting because he will undoubtedly be better able to lead strategic thinking.

Apart from that, what matters most is experience.

Even for young graduates (we will come back to this in the next chapter).

If you are only planning to recruit a Digital Marketing resource who will also have to carry out actions to evangelize your team, recruit a minimum of a Bac +3 profile.

This is often the case in the SMEs that I meet.

SMEs can only invest in one Digital Marketing recruitment and they make the mistake of recruiting a junior profile, Bac +2 and without real experience.

Yes, it costs less.

But the return on investment will often not be there.

If you do not have the budget to recruit a sufficiently qualified and experienced profile, I recommend that you seek support or outsource.