To be relevant according to Facebook's algorithm, a post, as we have seen, must meet a series of requirements. In the case of business marketing, this is extremely important, since the social media strategy will not work properly if you do not know what the algorithm demands.
These are the things you need to pay attention to if you want to be successful on Facebook:
Affinity : The platform will give priority to the hungary phone number data closest or most similar profiles to a profile, for example, family, partners, friends or pages with which the user frequently interacts.
Type of content: Among the content that the social network likes the most are videos, live broadcasts, GIFs, and images. It must always be quality and original content.
Variety: The social media giant loves to see sites make the most of different forms of content, so variety in posts scores points.
Conversation : Generating conversation and encouraging engagement is essential for personal posts, but especially for those posted by brands. The more engagement you get, the more relevant your post will be.
Before finishing, we must remember that the functioning of the Facebook algorithm, like that of other networks, is not an exact science. Therefore, it will not always work in the same way. However, it is very important to know how it works, to be clear about what it values and to know how to get the most out of it.
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