Don’t go overboard, but subtle animation could

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Lily demonstrates the massive changes that have taken place in organic search engine results since Google’s 2018 “Medic” update, favoring brands that meet Google’s criteria for expertise, authoritativeness, and trustworthiness (E-A-T). If your business is in a your-money-or-your-life (YMYL) category, learning to bake E-A-T into your content and marketing strategies can give you a significant lift in your local market. Rob Ousbey mentions a favorite tool of mine for finding local linktations: Link Intersect. Then he turns this idea on its head with a new Moz alpha experiment called Topical Link Finder to help you find topically-relevant link opportunities for keywords your competitors are ranking for.


Moz Pro and Moz community members are invited to play with this tool, and I think it myanmar business email list could be a great advantage for local businesses seeking industry links. While you’re at it, check out the alpha of the On-page Keyword Grouper to help you determine when to break up a topic into multiple pages instead of putting it all on a single URL. Finally, Casie Gillette’s reference to Recordit that lets you custom create GIFs immediately brought to mind Darren Shaw’s recent discovery that you can use these instead of static images on Google My Business Products if you save them as a JPEG instead of a GIF.


really help your local business’ products stand out! 5. Buck local trends and dare to be different Graph showing how print played a key role in Yankee Candles sales in 2020. Multiple MozCon 2021 speakers warned against running a business on assumptions. There are always news trends in marketing and shiny new things in the way of tech and strategy, but what actually matters is what works for your customers.