Sidebar links shuffled to bottom of content

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Sure, they get a lot of pages crawled and pass on a little equity, but they do nothing to concentrate relevance around subtopics, and they don’t allow you to focus your strength where it’s most needed. Some sites improve on this with a section-specific subnavigation, for example these links on Amazon that only appear within the Grocery section: Sub-navigation menu in the Amazon grocery section. This is a great alternative to a mega-menu in general, in that there are fewer sitewide links (meaning that each remaining sitewide link is a little stronger), and, proportionately, more links between closely related pages.


However, of course, this element doesn’t appear at all on mobile. D’oh. Similarly, thailand business email list Amazon has these featured subcategories on desktop, performing a similar role: Sub-categories on Amazon desktop. Again, I’d say this is a great idea from an SEO perspective, but these links don’t exist on mobile. Zoopla handles the same issue much more neatly: Sidebar links to relevant sub-categories on Zoopla. Sidebar links to relevant subcategories They similarly have subcategory links that only feature in the relevant category, but then on mobile, they retain them — just moving them to the bottom of the page instead of a sidebar: Sidebar links moved to the bottom of the page on Zoopla mobile.


on mobile This isn’t hugely attractive, but it doesn’t matter — few people will scroll to these depths anyway, and Zoopla’s SEO strategy is robust to the mobile-only index as a result. Plus, because of the focus on interlinking only relevant subcategories, the volume of links here isn’t extreme. SEO copy & hidden content A similar argument could be made for Ebuyer’s treatment of SEO copy here: SEO copy on Ebuyer discussing NVIDIA graphics cards.