Google Ads works like an automatic auction that starts

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Let's take a concrete example regarding search network campaigns , among the most common for companies that want to appear on the Google search results page,

When a person goes on Google and searches for something by typing the words, if those same words (which are called keywords ) have been used within the list to be created on the platform, the advert for their product or service appears.

The better a Google Ads campaign is done, the higher its presence in the highest positions of the SERP (search engine results page).

It is important to understand that the best visibility does not business owner lead depend only on how much budget you invest in the keywords with which you want to appear on Google, but on a series of factors that must respect some best practices.

At this point, it is necessary to clarify that the Google advertising system is nothing more than a real-time auction system. every time a user on the web types a search query on Google. Based on some factors, the system decides which ads to publish and in which position.

What determines the position of the Google Ads ad on the search results page?
The position of the ad, higher or lower in the Google results, varies in relation to several factors , including: