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In 2019, it was estimated that Magento accounted for 30% of the e-commerce market share. Using BuiltWith data, we can see that 1.04% of the top 1 million sites utilize the platform, and Magento’s share of the market grows to 1.77% in the top 10,000 sites. Data showing the percentage of sites that use Magento. If you’re an SEO working in the e-commerce space, it’s going to be important to learn how to work with Magento.


Fortunately, there are a lot of really good things that Magento does out of the box from an hong kong business email list SEO perspective. However, there are definitely some considerations you’ll need to take into account with any Magento site. What is Magento SEO? Magento SEO is a set of SEO adjustments that are unique to the Magento platform. Magento has great features for SEO such as a robots.txt file, sitemap.xml and multiple ways to redirect pages. Magento SEO issues include duplicate content from the faceted navigation, improper canonical tags, and a lack of blogging functionality.


for improving SEO on the Magento platform: 1. Crawling & indexing Duplicate content & faceted navigation Faceted navigation on a Magento site. One of the biggest SEO issues with any Magento site is likely going to be the faceted navigation. Faceted navigations create huge crawling and indexing issues since their existence exponentially increases the number of pages that can be crawled. As pages in the faceted navigation will only either sort or narrow existing products, these pages create duplicate and similar content.