It’s right at the bottom of the page

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However, of course, this element doesn’t appear at all on mobile. D’oh. Similarly, Amazon has these featured subcategories on desktop, performing a similar role: Sub-categories on Amazon desktop. Again, I’d say this is a great idea from an SEO perspective, but these links don’t exist on mobile. Zoopla handles the same issue much more neatly: Sidebar links to relevant sub-categories on Zoopla. Sidebar links to relevant subcategories They similarly have subcategory links that only feature in the relevant category, but then on mobile, they retain them — just moving them to the bottom of the page instead of a sidebar: Sidebar links moved to the bottom of the page on Zoopla mobile.


Sidebar links shuffled to bottom of content on mobile This isn’t hugely attractive, cocos islands keeling email list 150000 contact leads but it doesn’t matter — few people will scroll to these depths anyway, and Zoopla’s SEO strategy is robust to the mobile-only index as a result. Plus, because of the focus on interlinking only relevant subcategories, the volume of links here isn’t extreme. SEO copy & hidden content A similar argument could be made for Ebuyer’s treatment of SEO copy here: SEO copy on Ebuyer discussing NVIDIA graphics cards.


, so perhaps this is an opportunity for internal linking? Indeed, there are a couple of links at the end of this block of text. Without going too much into the benefits and drawbacks of this kind of copy in general, I’d say this is a little excessive for the bottom of an e-commerce category page (you can only see a fraction in the screenshot above). Instead, Ebuyer could do something similar to what they’ve done with their footer: An example of collapsed or tabbed content on Ebuyer.