Brazilians spend more than 9 hours awake in front of screens, survey reveals

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The report “Digital 2024: Global Overview Report”, by Datareportal , places Brazil in second place in the global ranking of countries that spend the most time using screens. The objective of the research, carried out in the first three months of the year, was to show in which countries people spend the most time using smartphones, tablets, computers and television sets.

South Africa leads the ranking, with an average of 9h24, followed by the average Brazilian, who spends 9h13 of their waking time using screens, which represents 54.7% of their daily time nigeria phone number database using technology. The global average is 6h43 of daily exposure to screens.

“Since the pandemic, for example, distance learning (EAD ) has become popular, as has home office, and this has contributed greatly to Brazil being in this position. Brazilians spend more than half of their waking hours in front of a screen, whether studying, working, enjoying social media or watching a video, so not being part of this ecosystem undermines several aspects of marketing,” explains Ediney Giordani, Digital Marketing Strategist at KAKOI Comunicação .

Social media dominates usage time Brazil also ranks second in terms of time spent using social media, with an average of 3h37 spent browsing, sharing and posting. Brazilians spend 21.48% of their waking hours on social media alone, yet another sign for companies to be careful. Once again, first place goes to South Africa:

Ediney explains that these data are interconnected, because between a distance learning class and a random video, internet users tend to check what is happening: “Being on social media is essential for companies . The chances of exposure for a brand or product are enormous, even more so with smartphones, which are open anywhere. Now, this presence has to happen in a professional manner, with identity, interaction, interesting publications and in the most different formats. Being present where Brazilians spend a large part of their day is a necessity, but the service needs to be as perfect and planned as possible,” he adds.