So every additional change that Google

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So these are the factors that are affecting the searchers. There's a lot that I probably missed, so I would love to know what you think and also other ones that I forgot. Boss #3: Search engines Illustration of a magnifying glass hovering over the word So the last but not the least is the search engines. In order to win for SEO, you really need to understand that the search engines are businesses as well.


Business model So in order for them to rank your site, you have to be a site that is in line venezuela business email list with their business. For Google, if you want to understand what their business model is, there is a video on YouTube that you should watch. It's called "A Trillion Searches, No Easy Answers." It's a very interesting video that shows you the behind the scenes of how they think about things, what challenges they have, and the future of where they're heading.


This would then allow you to be able to know where they might go next so that you can react accordingly. For Google, once again, I mean ultimately they are just trying to provide content to their searchers that is valuable, that is from sites that are indexable, that provides a good experience, and of course it has to be relevant content. Natural language processing They put a huge emphasis on relevant content. That leads us to the next one — NLP.


has been making over the past few years is geared towards that goal of helping people get answers to things that they search for in a natural way, so making search basically more human. That allows them to be able to help people find the relevant content to them by using more advancements in machine learning. So in order for you to do well for SEO, you need to understand what are they doing with these updates.