In the flower retailer example above, you might also consider other digital PR campaigns around other outdoor topics, as gardening generally ties into this concept. By not limiting yourself to only campaigns about your products, you’ll open up a large number of campaign possibilities and increase your chances of getting coverage. Rule #2: Choose a newsworthy topic Another key point is that in order for your digital PR campaign to be successful, you’ll need to ensure that whatever you create is going to be newsworthy in some way.
If it’s not, journalists will have no incentive to cover it, as it won’t help their articles earn suriname business email list clicks and shares. Choosing a topic that’s newsworthy can be difficult. However, there are strategies that you can employ to come up with campaign that will stand out in the news cycle: Identify your “dream publications”. What types of topics do they tend to cover? For instance, if you identify Cosmopolitan as a dream publication, regularly check in with the site and make a note of the topics and types of content they publish.
topical by the time you’re pitching to journalists. For instance, if you’ll be pitching in March, doing a campaign around March Madness would make sense. Use tools like BuzzSumo and search for keywords related to your industry. Review what types of content tend to get a lot of social shares and interaction. Browse Reddit to find relevant subreddits related to your industry and see what types of content get the most upvotes.
Choose a campaign that will be
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