Conversions can be different, among these:

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Copywriting is a marketing tool that aims to generate conversions. It is a process of writing texts that aim to motivate interested people (a target chosen based on the search intent and the analysis of the buyer persona) to perform some action or, precisely, a conversion.


fill out a contact form
open a chat with the online store
sign up for a newsletter
request information, advice or a quote
click on a link
and anything that involves an action that overseas chinese in worldwide data generates interest and action.

It goes without saying that it is essential to be able to count on a marketing strategy and copy capable of generating texts that can stimulate action, leveraging people's needs, the reasoned use of contexts (frames) and words capable of attracting attention and stimulating action.

Words can have a great impact on people's behavior, they can make the difference between a simple reader and a customer who decides to grant his trust.