Here’s an example where Google

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For example: Here, Google has moved the brand name to the front, followed by a colon (:), and has also shortened “I.T.” to “IT”. This version (with “IT”) is nowhere to be found in the page source. On occasion, Google seems to be doing the opposite, and moving a brand name at the beginning of the <title> tag to the end of the display title. Here’s one example: Unlike the back-to-front move, I believe this example is actually a variant of scenario #3.


Google appears to be truncating the <title> tag and appending the brand name to the end cuba business email list of it. The removal of the brand name from the front is probably an accident of truncation. Scenario #7: <Title> is too short Channeling a bit of Goldilocks, sometimes your <title> tag is too long for Google and sometimes it’s too short. Here’s an example from a recipe result: This one’s an odd duck (pun intended) — in addition to appending the brand name, Google has expanded the title, and that exact phrase appears nowhere in any major page elements.


rewrote a brand-only <title> tag: Again, this was pulled from an <H1> tag on the page. What’s unclear is whether Google is rewriting these titles because they’re too short or because they aren’t particularly relevant to the query space. This brings us to Scenario #8: Scenario #8: Relevance issues At this point we don’t really know the exact trigger for a rewrite, but it does seem like some titles are being rewritten because they aren’t a good fit to query intent.