Keyword and Search Intent Analysis

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Organic Stability: Search Engine Positioning
Search engine algorithms change frequently. With a solid SXO strategy you can ensure stable and long-term organic visibility.

Data Monitoring
By monitoring the user journey, you can collect useful data and information to optimize and improve digital marketing strategies .

How to do SXO in practice: what are the practical actions to implement
UX and web design
UX and web design
The key components of SXO that work together stockholder database to improve the entire user journey are:

✔ high quality content
✔ simple and intuitive navigation for users
✔ optimization of site performance.

Keywords are essential, but they must be used logically and thoughtfully where appropriate. Starting with the site architecture.

Keywords, in fact, become first of all the names to be given to the site's menu pages , product sheets or service landing pages. And they must therefore be chosen with the utmost care and analytical ability, to build a good site architecture.

→ Do a thorough research of the keywords that intercept a query = question that is asked online, evaluating the search intent.

This analysis phase is not an activity to be done in spare time or taken lightly.