Sales Strategies: Complete Guide to Maximize Your Results

[kolikhatun088]

Sales strategies are like an epic journey in which you, the hero, are called upon to save a kingdom on the brink of chaos.

In this realm, people face daily challenges – pains, frustrations and unfulfilled desires – waiting for the “magic solution” that can transform their lives: your product or service .

To reach your audience, you need to cross dangerous territories, where each villain that appears along the way represents an objection : fear of making a wrong decision, lack of brand awareness, lack of resources, among others.

But with cunning, planning and the right tools , you can defeat these enemies and deliver the solution your audience so desperately needs, conquering not only the “kingdom”, but also the trust and loyalty of your customers.

The adventure is challenging, but victory is always rewarding.

Get ready to face challenges, overcome objections and bahamas phone number database guide your customers towards the transformation they so desire.

With the right strategy, you will not only close sales successfully , but you will also build a legacy of success and prosperity.

What are sales strategies?
Just as a hero needs a map to navigate unknown lands, your company needs a strategy to sell and achieve success.

It’s the blueprint that guides every step of your journey, from discovering potential customers to earning their loyalty.

With a well-defined strategy, you not only face challenges (the “objections”) with more confidence, but you also find the best ways to deliver your product or service to the people who really need it.

The 4 Phases of Sales Strategy: The Hero's Journey to Victory
Just like any epic journey, sales strategy also has its crucial stages, each with its own challenges and rewards. Let’s explore the 4 phases:

Prospecting: The Search for New Allies
In this initial phase, you, the fearless salesperson, set out in search of potential customers, those who can benefit from your product.

It's time to explore new territories, use different communication channels and attract the attention of those who need your help.

Qualification: Separating the True Warriors
Not everyone who is interested in your mission is ready to join it.

In the qualification phase, you evaluate each potential customer, identifying those who truly have the characteristics and needs that your solution can meet.

Negotiation: The Final Battle Against Objections
It's time for the showdown!

In the negotiation phase, you face the villains of doubt, fear and insecurity.

It’s time to use your best weapons: solid arguments, clear benefits and a deep understanding of the customer’s needs.

With persuasion and empathy, you gain the trust and respect of your audience.

Loyalty: Building a Kingdom of Loyalty
The sale is not the end of the journey, but rather the beginning of a lasting alliance.

In the loyalty phase, you nurture the relationship with your customers by offering support, attention and new opportunities.

This is when your customers should feel valued and confident in your leadership.

Mastering each phase of this epic journey is essential to achieving sales success.

How to set up a sales strategy?
Let's explore the essential steps to building your strategy map:

Know the Land: Understand Your Type of Sale
Before going into “fight”, it is crucial to know the terrain.

Understanding the landscape of your type of sales (B2B or B2C) is the first step to creating an effective strategy.

Each modality requires specific tools and tactics to achieve success.

Therefore, we recommend reading our article “ Types of Sales ”.

Define your Mission
Every hero has a mission.

Set clear, measurable goals that align with your company's growth, such as increasing online sales , conquering new markets or building customer loyalty.

Choose your goals and chart the path to achieve them.

Map the Customer Journey
Every customer is also a hero on their own journey.

Map out the crucial points of this journey, from first contact to after-sales.

Understand your particularities to offer the perfect solution at each stage.

Build Your Elite Team
Build a sales strategy team to increase sales, turning them into skilled and motivated warriors.

Invest in training, development and tools that enable them to overcome obstacles and gain customer trust.

Develop an Action Plan
With the mission defined and the team ready, it's time to draw up the action plan.

Set marketing strategies, sales goals and a realistic timeline.

Divide responsibilities, set KPIs and prepare for battle.

Hire a Sales Platform
A sales hero needs a complete arsenal to achieve his goals.

A good platform offers a high-conversion checkout, several payment methods, integrations with CRM and marketing, issuance of invoices, digital contracts (among others), among which you will connect according to your business needs.

Continuously Analyze and Improve
The journey is full of challenges and learnings. Monitor your results, adjust your strategy as needed and always be open to feedback from your customers.

Victory lies in adapting your solution to market needs, using your strengths and offering benefits that delight your customers.

Remember : As with any epic adventure, persistence, adaptability and customer focus are key to success.

How to define the best strategy for your business?
To define the best strategy for your business, it is crucial to chart a clear and well-planned path, facing challenges and taking advantage of opportunities along the way.

Here's how you can prepare for this grand undertaking:

Competitor and market analysis
To begin your journey, you need to know your “enemies” and the “terrain” where you will fight.

In the business world, this means analyzing the competition and the market.

Study competitors' movements (from pricing to key marketing approaches), identify emerging trends, and assess consumer preferences and behavior.

With this information, you will be able to map the opportunities and threats that will appear along the way, adjusting your strategy to ensure a competitive advantage.

Create one or more personas
Your “magic potion” was made to solve problems or fulfill the wishes of specific people.

So, create detailed personas that represent your ideal customers. Profiles with similarities and particularities will guide a more personal and accurate approach.

Define key customer profiles and direct your communication to their pain points and desires, increasing relevance and maximizing your conversions.

Adapting the strategy to the sales cycle
Each journey has distinct phases, and the same goes for the sales cycle.

Tailor your strategy to follow each stage of the cycle — from prospecting to closing — ensuring that each move is strategic and effective.

According to the Harvard Business Review , companies that structure their sales cycle can increase revenue by 18% compared to those that don't.

Understand your customers’ average decision time and adjust your tactics to guide them naturally along the path to purchase, like a hero who navigates the steps of their mission with precision and wisdom.

Top 10 Sales Strategies
man giving coolEvery conquest in a kingdom requires strategic planning, and in the vast territory of online sales , victory depends on how you use the resources and tools available.

Here are the top 10 strategies to dominate the sales battlefield and ensure your empire continues to grow.

1. Have multiple payment methods
Just as the commander offers different deals to close alliances, offering multiple payment methods paves the way for more conversions.

Make sure your new customers can choose the most convenient method, whether it's credit cards, bank slips or digital wallets.

Flexibility here is essential to win over audiences that might otherwise stay away.

2. Offer benefits
In a negotiation, showing unique advantages can be the key to opening the doors to a fortress.

By offering benefits such as discount coupons, free shipping or bonuses when closing a sale, you demonstrate a greater advantage in purchasing your product or service.

Remember: customers are always looking for the best return on their investment.

3. Offer product trials
Allow potential customers to “taste” a little of your solution before purchasing.

Offering a free trial or sample can boost confidence and help overcome any uncertainty they may have.

4. Use SEO strategies
It is essential that your online presence is strategically positioned.

SEO techniques are your tools to ensure that your online store is found in the main online territories — the search engines.

Optimize your content with keywords, links, and SEO practices to ensure future customers can find you easily.

5. Create an online store
Creating a well-organized online store is the equivalent of building a secure castle that welcomes its visitors and offers a fluid and personalized experience.

By providing an easy-to-navigate, intuitive, and visually pleasing environment, you increase your chances of converting visitors into customers.

6. Demonstrate authority on the subject
The inhabitants of a kingdom need to trust the commander to follow him with conviction.

Demonstrate your authority by sharing educational content, success stories, and insights that reinforce your knowledge in the field.

Publishing articles, tutorials and rich materials will build your reputation, making you the reference they are looking for.

7. Practice empathy
Put yourself in your customers’ shoes. In addition to offering solutions that solve their problems, be aware of the demands that arise along the way and increasingly customize/update your product or solution.

Empathy is key to creating true, lasting connections, ensuring your customers feel valued and understood.

8. Overcome sales objections
No fortress is conquered without resistance, as you already know.

When faced with objections, be prepared to neutralize them effectively.

Use clear answers, solid arguments and, when necessary, practical examples of how your product or service can overcome the challenges being presented.

Show that you have already anticipated these difficulties and that the solution is in your hands.

9. Include sales triggers in your approaches
You need to know when to use mental triggers to speed up the purchasing decision.

Scarcity, urgency, and social proof are powerful tools to convince your prospects to take immediate action.

Limited offers and success stories create the feeling that the opportunity cannot be missed.

10. Use technology to your advantage
On the digital battlefield, technology is the visionary hero's secret weapon.

Complete sales and automation platforms are essential to optimize your processes. They allow you to automate tasks, personalize offers and stay focused on what really matters: conquering new market territories and creating strategies to increase sales efficiently and accurately.

Examples of successful sales strategies
Now check out epic sales strategies from our customers to inspire you.

Case 1: Petvi
Petvi, a canine nutritional supplement company, boosted its digital sales by using Digital Manager Guru to launch its dog supplement, Longevi.

Guru’s cart-free checkout and upselling features helped increase conversions, while efficient lead and sales tracking optimized marketing investments.

With simplified billing and logistics management, Petvi expanded its operations, reaching 150,000 customers and earning R$16 million in the first year.

Case 2: Gold Spell
Gold Spell transformed its sales by adopting the Digital Manager Guru solution, which reinvented its e-commerce with storytelling-based sales pages.

By implementing Guru’s simplified checkout, the company saw remarkable growth, increasing revenue by 33x and tripling daily order volume.

This innovative approach has allowed Gold Spell to expand its operations and scale its launches efficiently and successfully.

How to measure the success of your sales strategies?
Here are the top 15 sales metrics you should track to measure the success of your sales strategy:

Total Revenue : The total amount of money generated from sales in a specific period.
Number of Sales : The total amount of transactions made in a period.
Average Ticket : The average value of each sale, calculated by dividing total revenue by the number of sales.
Conversion Rate : The percentage of leads or visitors that become customers, calculated by dividing the number of sales by the total number of leads or visitors.
Sales Cycle : The average time it takes to convert a lead into a customer, from first contact to closing the sale.
Customer Retention Rate : The percentage of customers who remain purchasing from the company over time.
Churn Rate : The rate of customers who cancel or stop purchasing, calculated by dividing the number of lost customers by the total number of customers.
Lifetime Value (LTV) : The estimated total value a customer generates over their lifetime as a customer of the company.
Customer Acquisition Cost (CAC) : The average cost to acquire a new customer, calculated by dividing the total marketing and sales spend by the number of new customers acquired.
Gross Profit Margin : The difference between total revenue and the cost of goods sold (COGS), expressed as a percentage of revenue.
Closing Rate : The percentage of sales opportunities that are converted into actual sales.
Sales Opportunity Value (VO) : The estimated potential value of each sales opportunity before it is closed.
Sales Growth Rate : The rate at which sales are increasing or decreasing over time, usually measured as a percentage.
Customer Satisfaction : Qualitative or quantitative measures of customer satisfaction, often obtained through surveys and feedback.
Sales Volume by Rep : The total amount of sales generated by each sales rep, useful for evaluating individual performance.
How can Digital Manager Guru help your online sales?
If you are looking for ease and efficiency in your online sales, Digital Manager Guru is your perfect arsenal.

With a smooth and responsive checkout page , your customers will have a quick and hassle-free shopping experience, ensuring more conversions .

Map your sales performance with a dashboard that provides everything you need: average ticket, conversion rates, new customers and much more, without complexity.

Easily integrate with over 140 tools , including marketing, CRM, digital contracts and even invoices without needing a developer.

With Guru, you are equipped for the battles of the digital market and put your operation on the path to success.

Whether it’s one-time sales or subscriptions , the future of your sales starts now. Come to Guru and be the real hero of your business!