The conclusion from this study

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Also, look at the red text background for the name of the campaign 'Untukmu Palestin'. It aims to provide an element of urgency and urge the audience to act immediately. b) Visual Section: Now let's look at the visuals. The main image shows a woman hugging a little boy wrapped in a blanket, giving a touching visual impact. The woman's facial expression also shows stress, evoking a deep emotional response from the audience. Meanwhile, the use of lighting and color that emphasizes the main subjects (women & children) makes them more prominent and eye-catching in this poster.


c) The Element Influencer Having the face of Dato' Dr Haji Mohd Fadzilah Kamsah as the ambassador austria business email list of this campaign adds credibility and helps convince the audience with this campaign. This influencer element has also been used before & has proven to be effective in providing "instant trust" to potential donors. d) Call to Action (CTA): By providing bank details directly as a CTA in this poster, the audience finds it easier to continue donating. A clear and simple CTA like this really encourages your audience to take action, while also helping to increase conversions and ad ROAS.


… By combining these elements effectively, we can see how the images and captions in this ad have successfully touched the hearts of viewers and motivated them to take action. At the same time, it has the potential to attract high reach, drive donations, and achieve significant ROAS. Advertising on WhatsApp VS Website: Which is the Best Choice for Making it a Sales Medium? Picture of Shahirah Zahimi AUTHOR: Shahirah Zahimi 5 July 2024 Landing Page , Advertising , WhatsApp Marketing When we discuss the topic of finding leads through paid advertising, the advertising funnel is one of the things that needs to be emphasized to find quality prospects.