The transporters' strike puts the evolution of e-commerce in Spain in jeopardy

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Spain has become the third country in Europe with the highest turnover thanks to online sales, with 68.4 billion euros in 2021. However, last year it was also among the European countries with the most incidents in online commerce shipments due to various vicissitudes, such as restrictions or Filomena.

This situation could be repeated, or even tunisia telephone number data worsened, by the strike of transporters . Major platforms have already announced probable delays in the delivery of orders , especially those that are not essential products.

Apart from the strike, there is also the economic crisis resulting from the war in Ukraine and the high costs of energy and fuel. This will ultimately reduce margins and, therefore, profitability per shipment.

According to European consumer regulations, the seller is responsible for the goods until they are in the hands of the customer. The strike therefore represents a major challenge for e-commerce companies, which are risking their credibility with their consumers.

This will lead to an exponential increase in the so-called WISMO phenomenon , an acronym for the question “ Where is my order?”. Managing this type of crisis, with the flood of calls and messages that it entails, will take time and costs. In addition, it should be noted that, in the end, it is the brand image that is being affected, which could lead to the loss of customers.

"Keeping customers properly informed not only reduces their anxiety, but also improves consumer perception, so this challenge can become an opportunity for those who choose to invest in properly managing the crisis , as their efforts will translate into loyal customers," says Roberto Fumarola , CEO & CoFounder of the shipment tracking platform Qapla.