According to Kenshoo's study, paid audience segments exposed to Facebook advertising tend to generate 30% more, along with a lower cost per acquisition.
Improve your visibility on Adwords by converting your audience on Facebook
It is known that it is easier to get a repeat purchase than a new customer, so now you can use Facebook and AdWords to take advantage of this concept. In addition, it is possible to increase visibility on AdWords by increasing bids.
This idea would be great when the search is performed by someone who is already part of your Facebook audience.
How to do it?
Run your Facebook ads and once you have the data, decide which is your highest converting Facebook ad set;
Tag the URLs in this ad set with the Google Analytics UTM tracking code, using one of the tag elements to label it as a “top converter”;
Create a remarketing list in Google Analytics based on the traffic source that matches the Top Converters campaign;
Apply this list as an RLSA across any search campaigns you want.
This can be used for brands that drive a high volume of conversions from Facebook ads, and can also be combined with other RLSA bid adjustments for your PPC conversions.
Grow your Facebook audience with Gmail Sponsored Promotions
This tactic includes Gmail Sponsored Promotions using Customer Match targeting and Facebook Ads using Custom Audiences. It gives you the ability to segment your Facebook mailing list to put users in one ad set and the rest in another.
Using it, you can set higher ad bids for people on your mailing list who are Gmail users, so you know they are closer to buying. This targeting shows your Gmail users a different message on Facebook than the rest of your list.
How to do it?
Set up Gmail sponsored promotions targeting your mailing list
Create a Facebook custom audience using the same mailing list you used to create your AdWords customer audience.
Create your Facebook ad set targeting the custom audience and add behavioral targeting for Gmail users.
Create another Facebook ad set targeting your mailing list, but this time exclude Gmail users and lower the bid on this ad set because this audience hasn't been swayed by PSG.
Use video on Facebook and YouTube to drive purchase
Using video can lead users to purchase because you can reach them at different stages. Using Facebook and YouTube video together can improve your potential customers' path to purchase. The platform would show them brand-focused entertainment content and then some products focused on searching for more information.
How to do it?
Create a Facebook video ad set with an ad featuring entertaining branded content and tag the landing page URL with UTM parameters;
Set up a remarketing list in Google Analytics that includes only traffic from this campaign;
Create a YouTube campaign in AdWords and target users on the remarketing list you just created by showing them a more product-focused video ad.
To be successful try to keep your Facebook video as short as possible – long videos can bore users and not capture their attention, so the results won’t be as expected.
Find new potential buyers on Facebook
Expand your reach and target new congo-brazzaville business email list users by tagging traffic you can get from new customers acquired through Facebook campaigns. You can then target them using remarketing lists for search ads.
How to do it?
Create a Facebook campaign targeting new potential customers;
Tag that campaign with UTM tags so that if the user clicks on the ads, it will be logged into Google Analytics under a specific campaign name;
Create a remarketing list in Google Analytics that includes traffic from this specific Facebook campaign;
Create a search ad campaign that includes very "top-of-the-funnel" keywords and lots of sensible, broad/modified broad keywords;
Apply the RLSA list to your search campaign ad groups, choosing the objective and bid settings.
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