5 examples of successful cross-posting

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Social networks play a key role in the drive-to-store strategy of brands and point-of-sale networks. In France, 90% of consumers make purchases from brands they follow on social networks 1 . These brands are also present on average on at least 2 different social networks 2 .

Cross -posting , a practice aimed at simultaneously broadcasting the same speech on several social networks, can be interesting to increase the visibility of your content. It is also a way to save time and improve the consistency of your local communication . In this article, we share some examples with you, to help you cross-post in a relevant way.

1. When to cross-post?
2. Example 1: Launching a highlight
3. Example 2: recruitment offer
4. Example 3: In-store event
5. Example 4: product highlighting
6. Example 5: the arrival of a new employee
Conclusion


When to cross post?

1. When to cross-post?
Cross-posting is ideal for communicating on general topics , which south africa mobile phone number list can concern several audiences . However, cross-posting should not be systematic , because it can create a duplication effect and ultimately make you lose engagement with your community. It is therefore important to find a balance between cross-posting and differentiation.


Example 1: Launching a highlight

2. Example 1: Launching a highlight
Because your brand's business highlights represent significant operational investments, it is essential to give them maximum visibility.

On these “Sales” posts after Christmas, the Decathlon of Chantepie, for example, chose to cross-post to its Facebook and Instagram audiences in order to maximize the reach of its operation.



Example of cross-posting during sales (Decathlon Chantepie)


Example of cross-posting during sales (Decathlon Chantepie)


Tip : think about the specificities of each social network so that your content is optimized (e.g.: image format, use of hashtags, mentions, clickable links, etc.).

Example 2: Recruitment offer

3. Example 2: recruitment offer
Recruitment is often linked to the local context of the stores and difficult to address centrally to the headquarters with responsiveness . Here again, this is a theme that can concern different audiences.

Let's take the example of Leroy Merlin in Nice, which chose to cross-post its job offer on Linkedin to reach more specifically research students and on Facebook to reach a wider audience, students of course, but also friends or relatives who could relay the offer.



Recruitment offer published on Linkedin & Instagram (Leroy Merlin Nice)


Recruitment offer published on Linkedin & Instagram (Leroy Merlin Nice)


Tips : share chartered and optimized visuals with all your points of sale, thanks to Digital Asset Management .


Example 3: In-store event

4. Example 3: In-store event
Organizing an in-store event involves mobilizing human and financial resources. Consequently, it is understandable to want to generate maximum traffic within your establishment during this event.

To do this, Decathlon Chantepie has chosen to cross-post on Instagram , to promote a fitness event to a primarily young and female audience, but also on Facebook , to reach a more general audience.



Example of cross-posting on Facebook and Instagram for an in-store fitness evening (Decathlon Chantepie)


Example of cross-posting on Facebook and Instagram
for an in-store fitness evening (Decathlon Chantepie)



Example 4: Product highlighting

5. Example 4: product highlighting
Social networks also allow you to promote your products in order to trigger store visits. Indeed, Instagram is the most effective network to communicate visually about your products thanks to the carousel format and thus create consideration, while Facebook will allow you to create virality around your new product for example.

In this example, French Coffee Shop Nantes is communicating locally about a refreshing drink that is ideal for the return of sunny days, with the aim of generating consideration for this product via Instagram and Facebook.



Example of cross-posting on Facebook and Instagram to promote a drink (French Coffee Shop Nantes)


Example of cross-posting on Facebook and Instagram
to promote a drink (French Coffee Shop Nantes)


Tip : Create more authentic posts by personalizing your posts to each point of sale and its context (name, address, hours, etc.).


Example 5: The arrival of a new employee

6. Example 5: the arrival of a new employee
Social networks can also help you develop brand preference . To achieve this, you can, for example, humanize your speeches by communicating about the arrival of new employees, as the Orpi Bourran Immobilier agency does here.

In this example, Linkedin was naturally chosen as an employer brand showcase, to convey the image of a company where it is pleasant to work, while Facebook helps create proximity with the agency's local community to encourage future recruitment.