Probably not. What we are going to try to do is to extract some key points about lead generation and how to get organized to guide your potential customers to conversion more effectively.
A “lead” is any person or company that is potentially interested in your product or service. Potential customers who show interest are called warm leads, while those who have no prior knowledge of your business are called cold leads.
Gathering information about potential customers and assigning priority levels is the first key step in your sales funnel. It includes all the tactics to convince potential customers to voluntarily hand over their information (for example, by filling out a form).
You need to increasingly offer innovative ways and incentives to get potential customers to agree to be contacted for more information. Then, once you've finished collecting, qualifying, verifying and enriching your lead list, start crafting your nurturing communication .
Discover the top current trends to help your lead generation marketing generate the conversion rates you need:
Conversational marketing
Conversational marketing using chatbots is on the rise. Chatbots are a form of artificial intelligence that can be configured to interact with customers. As of 2018, using the Facebook Chatbot platform alone, over 300,000 bots were created.
People want quick answers to their questions, and chatbots can be automated to greet and guide potential customers in real time. According to one customer service report, responding to a lead within five minutes is absolutely critical. Yet only 7% of businesses worldwide manage to do so in such a short time.
Chatbots are a great resource when it comes to collecting data from potential customers, whether it's email addresses, names, contact numbers, style preferences, comments, you name it. All the information conveyed during a conversation with your chatbot can be stored and used to score their interest.
Try to maximize the enrichment potential of your database, while automating it. Bots on websites are getting a bad reputation lately for spamming website visitors. So avoid being annoying and try to be helpful.
Search and voice marketing
A recent survey by Canalys reported that the approximate number of owners of smart speakers such as Alexa, Siri, Cortana… is 133 million worldwide. Voice search is now one of the main search methods available. It is no wonder that companies have started to strive to optimize their websites and content for this type of search.
Focus on long-tail keywords, as they more closely resemble the speech patterns of people searching for answers. Instead of simply saying keywords like “best online invoicing software,” potential customers are more likely to use conversational phrases like “Alexa, what online invoicing software is best for freelancers and small businesses?”
To generate more leads, your web content should become more conversational. It should also focus on phrases that match the language of your target audience. Use voice research tools like BuzzSumo to uncover popular questions across a multitude of forums and Q&A sites.
Video content marketing
Video marketing has skyrocketed far beyond expectations as a marketing tool, according to HubSpot.
Webinars, webcasts, demos, live streams, and short informational videos on websites and social media are on the rise. This is due to the fact that most consumers prefer video content over reading. Therefore, you are much more likely to attract, surprise, and convert your potential customers by using creative videos that tap into human psychology.
Videos are a great tool for building your reputation and authority, just remember to set up a lead generation form to get the most out of it.
Influencer marketing
We are seeing more and more businesses looking to partner with influencers from respective niches in a bid to expand their reach. Budgets allocated to influencers have doubled in the 2020-2021 period as it is a tool that allows you to partner with someone famous and with audiences full of potential customers. The key is to find the right influencers who share the same values as your brand.
Having an influencer actively endorse and promote your product/service is a huge help for lead generation . A simple mention and link to your website can bring you thousands of visitors. In turn, you should proudly post their testimonials. There is one important rule: tailor your approach to a few specific influencers and then cast the net wider with other aligned influencers.
