Take care of the design

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Imagine that you want young people between 22 and 30 years old who are immersed in the world of technology to visit your landing page. Do you think that any design would catch their attention? Or, for example, imagine that you want Millennials to be the ones who generate conversions. Do you know what type of content you should offer them to attract them ?

Based on the objectives you want to achieve and the target you define, you should start creating your landing page. Therefore, it is recommended that you first be clear about who your target audience is. This will allow you to save time, money, and marketing strategies that will not convert.

Finally, you need to be clear about the keywords you want your landing page to rank for. Those that summarise what your brand is and are a reflection of what you want to convey.

2.-
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It's time to think about design. And it may be the most difficult part. To get the user to perform a specific action, you need to know that persuasive factors are used to help increase conversions.

It's all in the user's mind. And it can all be studied to see how the brain will process it. While the other channels that direct the user to your landing page also influence this process, your landing page is where the user will receive the final push to complete the conversion .

You should start by considering that the design must be related to your brand . That through its structure, shape and colors it is in accordance with the image and values ​​of the company.

However, it is clear that designing a landing page is not easy. Therefore, a good recommendation is to start with a base such as MDirector's optimized landing page templates and sector specialties . armenia whatsapp number data In addition to saving time, you can choose the one that best suits your objectives. And customize it to your liking.

3.- Work on the key elements
Steps for a perfect landing page

Another step for a perfect landing page is to incorporate those elements that cannot be missing. You surely know which ones we are talking about. The most important ones are:

1.- The logo
In 90% of cases, the brand logo is placed in the top left corner. In fact, it is recommended that it be placed at a different level, higher or lower, than the rest of the components. That is, it should not blend in with the content of the landing page, but should stand out.