Auto Market Segmentation in 2018 Fast forward to the present day

[khatunhumaira]

The car market has changed dramatically. The contraction is no longer just at a national level but is global. Not only that. In the last 10 years, several car manufacturers have formed a group through functions, acquisitions, partnerships. The car market, the real one, is in the hands of a few large groups. Let's get to the numbers. 1,910,025 cars were sold . The FCA group, which essentially includes all Italian manufacturers, represents a 26.2% share. The rest is in the hands of foreign manufacturers.


I could take Quattroruote and check how many brands are distributed in Italy. Many, many, I would say over 50. I don't want to err on the side of excess, let's say 40. Compared to 2007, two essential data have changed: The number of panama whatsapp number data models offered by each car manufacturer has definitely increased. I should check all the manufacturers but let's say we go from 5 to 6. In addition, the possible power sources have expanded. In the last 2/3 years, electric has been much talked about. And here we are with the calculator in hand.


We divide the total number of cars (1,910,025) by 40 manufacturers, 6 models, 5 engines. On average, each model sold 1,592 units. Let's try to analyze the market from another point of view. In 1967 the customer could choose between 50 models. That is 10 Brands x 5 models x 1 engine. Let's also add that the engines were very few, the trims essential with a couple of optional extras, not to mention the very limited range of colours. In 2018, the customer could choose between 1,200 models. That is, 40 brands x 6 models x 5 engines.